Game Changers at PROMOTE 2022
Game Changers at PROMOTE 2022
During the recently organised international trade fair for businesses in Cameroon (PROMOTE 2022), Game Changers grabbed the opportunity to reach out to a wider audience with the call for bolder private sector climate actions.
PROMOTE is a multisectoral exhibition event organised every two years in Cameroon within the city of Yaounde for the general interest of the economy and exhibiting companies or initiatives in particular. This 9-day event presents a wonderful opportunity for promotion of businesses, networking, creating and enhancing partnerships and, meetups among many other advantages.
The 2022 edition was organised under the theme “Industrialisation of Africa, a key to the emergence of the continent”. It brought together actors from a multitude of sectors and of all sizes, including big businesses, multinationals, organisations, educational institutions, and government bodies among others. Some of the key sectors represented included: agriculture and agribusiness, ICT, health, industry, construction, mining, crafts, infrastructure and energy sectors.
Game Changers thanks to the British High Commission had the chance to exhibit within the UK in Cameroon Pavillon over a period of five days (Monday, 28th February – Friday, 4th March).
Objectives
Our main objectives for taking part in the trade fair were as follows:
– For wider advocacy of climate action through the Game Changers initiative
– Receive and inform guests on our activities and get them to commit to the climate agenda.
– To continue Localising COP26 in Cameroon and amplify messages from private sector stakeholders onsite as well as through our social media pages.
– Foster existing partnerships and relations with committed companies
Visitors
Over 50 visitors stopped by the Game Changers space to learn more about the initiative and explore possible avenues for collaboration and collective action. Ten volunteers were mobilised to assist in receiving and guiding visitors to our space.
Individual and Group Discussions
Visitors who came individually or as a group were seated and the Game Changers initiative presented to them. Remarks, questions and suggestions were gathered through the discussions
Radio talks
An interview session on national radio station (CRTV) during which we threw more light on the movement, our achievements so far, challenges and the role of the youth and women in particular in promoting the climate agenda of Cameroon.
Interviews (watch interviews on our YouTube channel) (Link)
Short interviews were conducted by Ms Beverly Ndifoin with top business Executives representing different companies. The interviews basically captured what they do as a company, how they plan to contribute in the climate fight and, their commitments to the Game Changers.
Five interviews conducted with companies. Persons interviewed include:
– Mrs. Marie-Paul Matouke- Head, Corporate Affairs, Brand amd Marketing- Standard Chartered Bank
– Mr. Joel Ndjeng, Quality Manage- Elecnor Cameroon
– Mr. Theodore Muluh, Sales Manager, Africa – Clarke Energy
– Steve Tchoumba, Managing Director – Active Spaces-
– Mrs. Lilian Dashaco, Vice President- Dashaco Holdings
Outcomes
- Over 50 visitors stopped by to learn more about our work on climate awareness creation and action stimulation.
- Five interviews were conducted with top business executives representing five different businesses
Networking
Game Changers took part in several events and activities organised by the British High Commission and other partners during which we networked with many potential partners whom we intend to further engage in the next phase of the initiative. Some of the new potential partners we networked with include top business executives from companies such as General Electric, London Zoological Society, JICA, and BEKO Advisory, among several others.